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Their Story is Cardiff based and was created in 2017 to expand and develop the currently limited availability of high quality fair trade bedding. We are both a retailer and wholesaler, sourcing the best ethical and high quality manufacturers. We have designed great bed linen for the conscientious shopper who does not wish to compromise on quality. All of our products are fair trade certified, and almost all are certified GOTS organic cotton, created in a luxury 300 thread count sateen.
Our bedlinen uses the Jaipur artisan hand printed techniques, to create contemporary designs, using low impact AZO free dyes. Workers are skilled artisans continuing a tradition of handmade skills, passed down through generations.

With a range of contemporary and vibrant designs and classic hotel white bedding sets, we do offer a comprehensive and growing range, including bath and kitchen linens also.

All labour is sweatshop-free, with fair labour standards, including full time, permanent staff, no forced overtime, with a broad range of benefits including pensions.





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