“Believe You Can” wins Gift of the Year 2017 “Fair trade” Award for Fairy tutus

The past few days have seen our usual visit to Spring Fair to visit as many of our exhibiting suppliers as possible over the space of a day and a half. It was great to see so many vibrant looking fair trade stalls with a huge array of products and on the whole business seemed to be good.

The highlight of the visit was when we got to Louise Birchmore’s stand for her BAFTS’ business Believe You Can which designs a whole host of fairy goods, gifts and accessories and has these made by WFTO-approved Fair Trade producers in India. 50% of their profits support local community welfare projects such as AIDS awareness clinics, an Accident Relief Centre, and two schools. She has been in business for ten years.

WFTO_approved Fair Trade workers in India create Believe You Can's range of fairies

WFT0-approved Fair Trade workers in India create Believe You Can’s range

Louise had already told us that she had applied for the newly-created Fair Trade category of Gift of the Year Award 2017, and knew that she had been short-listed. The Award Ceremony took place on the evening of Sunday 5th February and we were delighted to learn that she had been chosen as the Winner in this category. Her Fair Trade Fairy Tutus were apparently selected because they were not what the judges felt to be a typically fair trade product.

There is quite a lot of kudos goes with winning such an Award. The Gift of the Year website tells us that winners and their products will get:

“Profile-raising media coverage as part of the major PR campaign to the national trade and consumer press; product Endorsement with the acclaimed Gift of the Year status – Winner, Highly Commended or Judges’ Overall Choice; Inclusion in the Gift of the Year catalogue distributed within the UK and overseas; and dedicated Gift of the Year point of sale and marketing material for use at exhibitions and for in store displays.”

We are delighted for Louise and her business, for her producers and for the community of BAFTS as well. Below is Louise with her well-deserved award and her fairy tutus either side of her.


Posted in Fair Trade

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