This year, Fairtrade Fortnight fills its usual slot early in the year, and runs from 27 February to 12 March. The theme is “It’s Time to Put Fairtrade In Your Break” and the following extract from the Fairtrade Foundation’s website explains why this Campaign Fortnight is as important as ever:
“The food on our tables, the tea and coffee in our mugs, all from farmers who toil, sweat and slog. However hard they work to provide the things we depend on, millions of farmers in developing countries aren’t paid what they deserve. It’s not a new problem. We need to amplify the voices of marginalised producers as much as ever in 2017.
When we come together we can change the way people think about trade and the products on our shelves – the Fairtrade movement is made up of ordinary people doing extraordinary things in their communities for Fairtrade. Your actions help shoppers to make choices that change the lives of farmers and workers.
Join thousands of others across the UK this Fairtrade Fortnight to help our friends, neighbours, colleagues and communities to put Fairtrade in their break and take exploitation out.”
As Professor Bob Docherty, Professor of Marketing and Principal Investigator of IknowFood (Global Food Security Fund 4-year programme), University of York, writes in his article on How Fairtrade helps level the playing field for small producers, Fairtrade helps provide security for impoverished families and prevent seasonal hunger between harvests by providing longer-term security and a better price; plus the stability of the minimum price can help co-operatives to access finance agreements.
For more information, visit the Fairtrade Foundation website and look at how you can show your support.