Our Board
The BAFTS’ Board is made up of both shop and supplier members who, together, offer a diverse range of experience, skills and backgrounds. Board members are voted onto the BAFTS’ Board by our network at annual conferences. Our meetings are animated and often challenging as we grapple with the issues facing our movement both internally and externally.
We welcome enquiries from BAFTS members who are interested in joining the Board to continue our growth and development as a national membership organisation. The roles are largely voluntary.
Lucy Morley (Chair)
Director of non-profit business, Good Taste – The Sheffield Fair Trade Shop, Brownie Guider, Mum to three children and Co-Ordinator at Hope English School, Lucy is passionate about empowering people to change their own circumstances. It is this thread that runs through all her work, whether through education, business or building confidence to enable people to speak out for themselves.
At Good Taste, she helps to manage the vision of the shop and is responsible for social media, marketing and website management. Hope English School is a charity working to remove barriers for asylum seekers and refugees in Sheffield through quality ESOL and Digital Skills classes. A firm believer that education is the key to change and that everyone should be entitled to receive the education they need in order to access services and become part of their community, Lucy is the Funding, Communications and Volunteers Co-Ordinator at this School.
Lucy joined the BAFTS board in 2024 and was honoured to become Chair a year later in 2025.
Arshad Khalid (Treasurer)
Arshad is a social entrepreneur and a fair trade proponent passionate about sustainable development. He grew up in India in the old city of Delhi. In his early teens, he learnt how the
co-operative movement had helped the farmers of India. He also witnessed the decline of small artisans and their handicrafts. Natural materials were making way for cheap plastics and so Arshad thought about setting up a platform for artisans. However, as he grew up, he entered the field of IT for over 21 years before going back to his childhood dream in 2017. That’s when he launched Ethiqana – a social enterprise focused on preserving earth friendly, nearly extinct crafts through sustainable livelihoods. Arshad also works as mentor for refugee entrepreneurs, helping them set up their businesses in the UK. Arshad was featured in the Social Entrepreneur Index 2022, joined the BAFTS board in May 2023 and represented the UK at the Commonwealth Study Conference in Canada in June 2023.
Saeed Aghaeekhereshki
is founder of Papital Gallery, a UK-based jewellery design and branding studio with ethical supply chain partnerships across Europe. He has also delivered jewellery training programmes for women through community initiatives, and joins the Board with a passion for connecting creativity with sustainability and social impact. Papital has been a BAFTS member since 2024.
Ali Cave
Ali has worked for Just Trade since 2007, becoming the Operations Director in 2015. She has overseen its growth from a small business into one that works with artisans in six countries around the world and supplies a large number of well-respected organisations within the cultural and heritage sector as well as many independent shops. Just Trade has been a member of BAFTS for many years and a fully guaranteed member of the WFTO since 2024.
Lenshina Hines
Lenshina grew up with a strong sense of social justice inherited from her father, who helped to introduce the Jamaican National Minimum Wage. She initially studied and worked in engineering but needed a
change after becoming a parent. So Fair and Fabulous was born. As well as being a vibrant BAFTS shop, Fair and Fabulous is the heart of Fair Trade in the local area, driving Newcastle Emlyn to become a Fair Trade Town in 2014. Lenshina is very proud of Wales’ status as the world’s first Fair Trade Nation! Lenshina joined the BAFTS board in 2021 as the first ever Black board member and was incredibly honoured to become Chair a year later. Lenshina passed the torch to Lucy in 2025. She is passionate about helping BAFTS become a more diverse and inclusive organisation, working in true solidarity with artisan makers in the Majority World. She also wants to make the BAFTS name much more widely recognised as a major voice for trade justice.
Karena Jarvie
Karena has been a True Origin director since 2020.
Karena is a long-term fair trader and has a strong understanding of the mission and beliefs of the grassroots support for True Origin. She sells True Origin goods on her fair trade stall at Kinross Parish Church and has encouraged local churches and schools to undertake the 90kg Rice Challenge. She is Chairperson of the Perth and Kinross Fair Trade Zone Group and a member of Kinross Fair Trade Group as well as a Trustee of the Scottish Fair Trade Forum and a member of the National Campaigner Committee of the Fairtrade Foundation.
Milly Whitaker
Milly is a Freelance B2B Sales & Partnerships Consultant specialising in ethical retail, supporting UK social enterprises and Fair Trade businesses in building values-led partnerships – with a particular focus on connections with Global South artisans and makers. Her background in sales, marketing and bilingual communication brings a collaborative, people-first approach to the Board.
Board Member
Could you be our newest board member?
To register your interest in joining the BAFTS board, please email admin@bafts.org.uk for more information.
Our Staff
BAFTS could not do all that it does without our hard-working and committed staff. More than just employees, they are themselves passionate ambassadors of the fair trade movement and all that BAFTS stands for.
Ellie Halland
MEMBERSHIP COORDINATOR
Ellie joined the team in July, 2025, as the Membership Coordinator. She brings a wealth of experience to the role, having run her own fair trade business, Karma Gear, for over a decade. Values driven and passionate about ethical retail and community empowerment, she also has a strong background in environmental law. As a long-standing member of BAFTS, Ellie has a thorough understanding of the Ten Principles of Fair Trade and their practical application. Ellie thrives in mission-led environments that put people and planet first, so is a great fit for the BAFTS team.
Bernadette Coote
MARKETING & COMMUNICATIONS COORDINATOR
Bernadette is the most recent addition to the BAFTS team, starting in September, 2025. Over the past decade, she has worked across three continents, bringing communities together to tackle complex challenges, from expanding cultural access in London to developing impact initiatives with peripheral communities in Medellin.
Fluent in English and Spanish, Bernadette thrives in settings of cross-cultural collaboration and progressive team thinking.
Beyond her dedication to social justice and community development, she’s a certified yoga teacher, developing bird nerd, salsa dancer and life-long traveller.
Julia Crellin
ADMINISTRATOR
Julia started working for BAFTS on a very temporary basis in 2019 and is still here! She now focuses on Board admin and the annual conference. Having set up and run a fair trade jewellery business in Peru many years ago, she loves working with people who care about the same things she does.
She also works for Just Trade two days a week and teaches GCSE Spanish in the evenings.